Do you have unrented nights?
Are you thinking about getting into the game and need the best start?
Have you failed to get press and write ups?
Are you uncertain about your styling?
Are you hiring other people to do your marketing and photography?
Are you spending way too much time glued to managing your home?
Do you live in another place than your rental?
Do you want some serious design cred for your home?
Do you want to be one of those iconic rentals that’s making an absolute killing?
Feel like you’re not talented creatively?
Simply put, your property should be big business, rented year-round, every night of the week, but - frustratingly - most miss the mark. I've read that the majority of homes around the world are only rented 30% of the time — at $350 p/n, this is the difference of a business worth $35k a year or one consistently worth $125k a year.
By joining our classroom, online or face-to-face, I give you all my IP and I teach you exactly how to do it - from start to finish, no matter what you're offering or your project budget.
Creating an iconic home that will bring you success — and top dollar — forever is a science and you can learn it.
I openly (sorry, mum!) share real world experiences and learnings so you don’t have to make the same mistakes of those who have come before you. Plus, some are just down right entertaining!
Each chapter has a video lecture where I take you through the concept we’re breaking down, apply it, and prepare you for your lessons and homework.
The lessons are a more detailed and in-depth look at the theories and their understanding, taking each concept step-by-step to guide you through the methodical process and application of styling and hosting.
Throughout the course, you’ll follow along with three very different case studies, using each property as an exemplar for practically applying the theories you’ve learned in a real world property.
There is an opportunity to submit questions, and those that are common, or fit a gap in the course materials will be answered, and live as part of each chapter for all to explore.
Each week has supplementary homework designed specifically to enhance your holistic and thorough understanding of the week’s concept, theory, and real world application.
Perfectly designed for you to follow along throughout lectures, lessons, and activities, your workbook will eventually become / act as your property’s business plan and guide.
Hands on work is a beautiful and fundamental part of some of our modules. When we get to these, I’ll set tasks and challenges for you to complete, photograph, and —- if you like —- share with our community.
A Pot of Gold
I have done so much of the hard work with my own property by testing what is a success and what is not. Here, I give you the exact tools, websites, applications, and templates I use and spare no secrets.
This is a self direct school of study, but there are a lot of you out there now! Interaction with each other is by exploring the instagram community via our #hashtags - so you can share your work and story, and connect with those learning along side of you.
Access to some of the best in the business for: Naming, Branding, Web Design, Strategy, Styling, Consulting, and Social Media support. The best part? They will only work with our graduates.
Once you graduate, you will forever be part of our much-loved community. With access to our alumni newsletter, you stay up to date on new resources, knowledge, events, and useful (and beautiful) going’s on.
In our online school,
“Loving this online format and even though I'm a face-to-face Airbnb masterclass grad, it is so fantastic to go through this again at my own pace. Lots of time to stop, reflect, walk around my place, mull over and germinate ideas, chat to the other half, revisit in a slow paced way and to sit and do the exercises as I go through the topics. Brilliant ! Beautifully and logically presented. Thank you”
“The Hosting Master Class is complete. The whole package. Whether you have a mansion or a shack. THMC makes you really understand your property before you begin. It gives you a place to start. I've just finished the course. Sarah has step by step, beginning to end guides on how to make it all happen. All while giving you the courage to make it your own. And boy is this class beautiful. The filming will take your breath away. I've been researching things for our Airbnb that did not even cross my mind before like scents, smells, names, who will stay, the list goes on. I've also made new friends with local artists who have made things to complement the house. We are just about ready to go. I took someone through today and they cried and said it was so beautiful. WOW.”
“Im also doing this online and what you have created is life changing Sarah. It impacts so many areas of my life which, for me, is the hallmark of brilliance."
“Highly recommend! I’m immersed in the online class currently and its mesmerising and thought provoking ad informative and so very inspiring on so many levels, Sarah Andrews, you have nailed it.”
“Loving the online format and even though I'm an Airbnb masterclass face-to-face class grad, it is so fantastic to go through this again at my own pace. Lots of time to stop, reflect, walk around my place, mull over and germinate ideas, chat to the other half, revisit in a slow paced way and to sit and do the exercises as I go through the topics. Brilliant ! Beautifully and logically presented. Thankyou”
“What an amazing experience. Sarah’s knowledge + insight has been inspirational to say the least. Before attending this class, I was getting stuck on the small stuff, but after, it all just feels like a breeze. What did I love about this class? Um...everything. And it is that ‘everything’ that makes a successful AirBnB. Connecting with the experts, the best in their fields, and with other like-minded people has given me the courage to do /be better. Thank you to Sarah for giving me this opportunity and believing in me. Thank you to all the teachers.”
“No words .. this online class is OMG”
“Sarah," I have logged in to your classroom for the first time and - wow - it’s amazing. It’s not just the look of it, it is the genuine and loving way you are holding us through the process and I can feel this just from the welcome video. Thank you for creating the course and making it available online - from the bottom of my heart.”
“It's hard to get the words out. I've just finished THMC. It's Magic! Sarah is magic. My budget was VERY limited. But we did it. We are just about ready to host our first guests in a few weeks and are working our butts off, but Sarah has held my hand online while I have taken notes, rewatched the beautiful step by step guides, filled in the workbook and really discovered what I am selling. I feel so alive and pumped about what has been created and cant wait to show you all. I'm off to do the class again in case I missed anything.”
“This is amaze balls, truely x”
“Working hard on the story of our house, would you believe its a settlers cottage! We didn’t even realise how special this place actually is and without your encouragement would not have dug as deep. I can’t wait to get home every day and dive into class”
“It’s perfect. I had no idea online school could be so F’ing EPIC”
“Im signing up for your online school even though Ive been to your face to face class! You really captured my heart with your workshop and I haven’t stopped thinking about it since - thanks again Sarah for your gift to me, even if the property is some time away, you have relit a spark in may that got lost somewhere along the way. Much love to you and may all your dreams continue to come true for you. You’re a beautiful soul.”
“How fortunate am I to The Hosting Masterclass and your team to have collaborated to offer the best online course I have ever enrolled in. It is absolutely beautiful and bloody user friendly. From Sailor Jim and the Gypsy we say Thank-you Thank-you Thank-you. X”
“I am absolutely loving my Masterclass, beautiful, practical, inspiring, surprising and focussed on getting the best out of all its students — taking their lives and business to the next level. Thank-you.”
“You are an absolute force of nature.”
“So much beauty in every moment here. So much to celebrate. I’ve signed up to graduate even-though I was a part of the filming crew. I saw it all being created, I heard it all. And I am still in awe! Sarahs capacity to create something, and yes it’s something BIG, out of almost nothing on any budget blows my mind. I’ve been styling professionally around the world for almost 23 years and there is only a handful doing what they love with so much authenticity. Well done lady you!
“I've done it. I've watched all the videos, filled in all of the workbooks, done all of the work and created an air b and b on a TIGHT shoestring budget all while having my handheld by Sarah in The Hosting Master Class. It makes you think, dig deep to create something that is truly unique to you and your area and how to use that to your advantage and tell the story of your home. SO So clever. My husband calls Sarah Magic, we both do. She’s had magic inside of her forever. This course is informative, beautiful and step by step. You won’t want it to end. And you get to have some of that magic too. That’s the best bit. Just do it.”
“Just LOVING the class so far. Such an elegant and fantastic course! I'm so grateful to you for creating it!
“Hi Sarah, thanks for all the love you have clearly put into this. It's so up my alley and I'm really enjoying learning more about the district, the house and it's history so far”
“I’ve just started and it’s really beautiful. You alone make me want to work with my curls and cut my hair off! My biggest problem is stopping myself from skipping ahead to see more of the beauty!”
“IT’S REALLY GREAT. It’s so clear that this is a personal business in every way – it has drawn from your own experiences, and it sets up others to have an equally enriching journey. It’s so rare to find empathy, selflessness and warmheartedness today, and doubly so when dealing with online experiences. It’s all you, and it’s all good. In short – thank you for sharing.”
“I can literally “feel” the love in your content - it’s all a transmission”
“Hi Sarah, loving the classes so far. Only up to Session 2, but I am pacing myself as 1) trying to dedicate the time and 2) I like to take my time and enjoy the moment, like reading a good book or enjoying good chocolate or wine. I find that I get so excited when immersed in your course, that I have to get up and distract myself on a regular basis. So looking forward to the rest of it. Thanks for sharing all of your wonderful knowledge.”
“Overall, such a great experience so far. Your modules are beautifully delivered, easy to follow and stimulating. As a trainer and assessor myself, it’s hard to switch that part of the brain off that critiques a training package! Go you, nailing it.”
“You and this course are so inspiring, am just loving it - thank you just isn't quite adequate”
“Ah this is all amazing Sarah. Im only up to chapter 3 and my mind is racing. Such exciting new material to me. I know nothing about all this stuff. I have just been winging it. Im so excited to get out to the my property again and experiment and play with styling. I am also excited to somehow attempt to style my own home and make it a beautiful space - even if three boys tear through it daily - haha. I am definitely somewhat unsure and doubt myself but your are certainly giving me so much through this course to do something amazing. THANK YOU. I love the story aspect and how that solidifies everything. I love sitting down of an evening and plodding through the material and getting lost in it all. Love it xx
“Thank you. I am now well equipped, and I have a strong life raft should there be any stormy weather.”
“I am loving the online course. It is so beautifully presented, mesmerising to watch, thought provoking, inspiring, practical, magical and wonderful to do after the face to face one. What an amazing community you are building.”
“Honestly - this course is life-changing in the best way ever imaginable, you have no idea xx”
“Well, what can I say, sometimes the stars align. I have just completed The Hosting Masterclass. It fell into my lap 2 weeks after we decided to turn our beautiful, first home we ever purchased into an Airbnb. I was so excited. First to see what Sarah had birthed and created, second because.. Well…. where do you start when you decide such a thing. You have so many decisions to make.
Well right here. It’s like magic, Sarah IS magic. It's step by step hands down the ultimate hand-holding guide to starting up an air b n b. It stretches you and makes you think of all of those little details you would often miss in all the busyness and hard work of starting up a business from scratch.
The Hosting Master Class encourages you to really drill down and find your story, find the story of your home and work from there. We had the house – tick, but our budget was very limited. How could we furnish a home and get it off the ground without spending ALL the money? The Hosting Master Class made us go back to basics and really work out what we valued in an Airbnb, what we wanted to create and what was really needed. This class made me think about our surroundings and draw on them and to use what we have. We collected beach finds, dug in the back of the shed and talked to people and artists in our amazing town. Before we knew it, here we are with something unique to our town, a home we are proud of and can't wait to show off to all that come and stay. We are weeks away now from the launch of our Airbnb, ‘The Seamstress and the Sailor’ and I could not be more excited about what we have to offer to this air b and b world. Thank you Sarah for creating such an easy to follow step by step guide with ALL the tricks. I'm off now to do the house all over again and see what I have missed.”
“I finally signed up last nights. I all ready feel like it’s the best thing I have ever done. I could not sleep last night as the ideas bussed in and out of my brain. Can’t wait to sit down and look at the second chapter. Sarah you are changing lives in more ways than you would know. I feel like I have purpose and a spark again, I have not felt that in a while.”
“What can you say! Simply, it’s the best investment you’ll make, in time and business.”
“It is so much more than a ‘course’, it will change your life in so many ways. It really is a Pot of Gold.”
“This class has been incredible. Such a beautiful and thoughtful class full of so much wisdom and knowledge. Thank you so much for all of your hard work and what you have given us in this online school. You could have kept it all to yourself but you have decided to share it with so many and I so value that.
I knew nothing of small business and marketing and how to be authentic in amongst all this and you have taught me how to be yourself and still have a wonderful little business. Thank you.
I have learned so much not just in my head but in my heart too and it has allowed me to start thinking creatively again and allowed me to throw myself into something I’m really loving and enjoying but also seeing it as a business - I was initially reluctant to do this but you have kind of given me permission to see it this way and that’s good.
I’m excited about the journey of hosting our little bus home and at the end of the day, I love that you encourage authenticity and being yourself. This means so much to me. Thank you, you are an amazing woman. I love your clothes too - you’re a stunner. Can’t wait to meet you and have you stay.”
… and, from our face to face Masterclasses.
“As a professional in the industry, and having taught at this class multiple times, I can say from both experience and exposure to the landscape that this is the best I’ve come across of its kind, hands down. There is no one else teaching at this level, with this good of content and resources, anywhere.” - @cabinlove
“Since your workshop. I’ve raised my nightly fee from $365 per night to $550 per night. Over the summer I’ve just secured a booking at $1000 per night for a week. Thank you Sarah! I’m finally feeling the confidence to really turn this into the business i know it’s capable to be.”
“Hi Sarah. Just wanted to let you know our bookings have gone nuts thanks to you! We are getting bookings coming in almost daily now. We are booked out every weekend in winter and July is going mental and nearly fully booked! We have even had a few people asking to go on a waiting list. Amazing and exciting. Thank you thank you thank you Sarah! Xxx”
“I just wanted to tell you its my last day of being a lawyer! I’m going to do this work full time now, it would not have happened if I never attended your course! Em and I are lining up our next project now and want to help others with theirs. I can never thank you enough for giving me the confidence. xxxx”
“Thought you might like to hear about the effect some post-masterclass changes have made! I have paid an extra $25k off my mortgage in five months (on top of my usual monthly payments) due to increase in bookings. I’m spending about hours less in admin each week. I’m getting 600-700 views per month on Airbnb, compared to 300-400 the same time last year. I’ve had six guests already return or rebook for later in the year.”
“The ripple effect you have created Sarah is one of the most profound I have ever seen.”
“Loved it! Omg. I'm so glad I did this now. It's super early days for us, but we've already made some decision over the past couple of weeks based on your course. And some will save us money too, bonus! It was so great to hone ideas and be able to chat to everyone there and make some amazing connections. I feel less in the dark about so many things and I'm so KEEN to get going. Even my husband is jazzed about it. Totally on board. Perfect mix of styling/creative advice and tangible/practical tips. Thanks again Sarah. xx”
“You have created something so beautiful and special in every possibly way and touched all these people, and it’s just the beginning. You should be so proud!”
“It was YOU who gave me the courage to launch my online business that went live today. Im not an Airbnb but I came to your workshop mainly just to meet you and because of the tangible things that are not quite tangible, that I cant quite put my finger on because how do you hold down the rainbow after all? But thats what you are to me and so many. Its this ripple effect that you have managed to have on so many lives. I know you say it’s a science to what you do, but I think there is in equal measure a grace that you bring. You give, and give freely, because Im not sure you know any other way to be.”
“It changed my whole perception about what I thought about Airbnb and what it can be! The investment in your work, Sarah, has already saved me time and money and for this I thank you!”
“I just wanted to say a HUGE thank you for putting on this class. The content you covered was spot on and I absolutely loved every bit of it. Your presentation style is so amazing and easy to follow and the handouts will be invaluable. It was worth every cent and then some. Thank-you. Thank-you, Thank-you!”
“This amazing workshop has given me a great deal of guidance and direction and really helped us to avoid making mistakes we would no doubt have made without it. It has taught me so much of the valuable information that will be key to making our Airbnb a 100% success story!”
“Thank you for giving so much of yourself, for sharing your know-how and little secrets so willingly and freely. You took the time to make each and every one of us feel seen, heard, encouraged, capable, and inspired. For me, personally, those two days were informative commercially, yes, but more a catalyst and driver towards something very significant and meaningful. You’re so fearless and real. It’s contagious. Big changes afoot for me, all thanks to you.”
“I haven’t shut up about you since class. You’re a wonderful human. What can I do for you in return?”
“This course was invaluable and I am so lucky to have attended. It has given me the confidence to make a career change I have been dreaming about. My mind is wide open and my heart is so full of excitement! What helped me most was understanding the ‘special’ and how important special is. I believe understanding this will help me to guide Captains Cottage in the right direction. All the materials provided are so invaluable and will be well-used but it was the delivery that set this masterclass apart from anything else I have ever attended…I was completely engaged for two whole days. And, of course, beautiful Eliza and Cheryl working alongside you was simply divine.”
“Sarah equipped me with the tools I need to create an iconic AirBnb property. The content covered was spot on and Sarah’s teaching style is relaxed and easy to follow. The venue was beautiful and it was a great opportunity to meet like-minded women in the industry. Thanks, Sarah, for a great workshop!”
“The masterclass was full of industry insights and practical know how to take your business to the next-level. I think everything taught and so generously shared by Sarah and her crew will prove life changing!”
“I'm so grateful to have had the opportunity to absorb your knowledge face-to-face and hear all this in your own words. Whilst my project hasn't started yet, I have my property and this now gives me the tools to start my business on the right path, from the start. Your simple explanations make so much sense and the additional resources are the most awesome references! Can't wait to get started.”
“Hi, Sarah. Thank you for giving me the inspiration and confidence to continue my dream (now actually believing that I can achieve it). Your words are constantly in my head and have given me focus and vision and drive. The little team of you, Marnie and Eliza work perfectly together and the love and great respect you have for each other is strongly felt. You gave us great insight into the workings inside your head, but still left enough mystery for us to want to know more. Maybe it is this mystery that makes people want to go and stay at Captain’s Rest!”
“Your work is about purpose, creative expression, beauty, making something from nothing, well-being, being present, and choosing to live. I booked your course because of the value of Captain’s Rest that came through. Why life is important, worth living and precious. I’m so glad I did.”
“I loved connecting with a like minded community. I like your approach to managing Captains Rest, you focus on the small details without taking on too much stress. It made me realise that just because we live right next to our airbnb i want to take a similar approach so i am not involved in the daily grind. Your team of presenters were awesome and I walked away from the two days feeling truly inspired. xx”
“Life changing! I was already excited about this whole AirBnB process but the course has taken it to the next level. The main thing for me is really looking at it like a business, and offering an iconic home and experience to transport guests out of their normal lives. It changes every choice you make when you look at it from that perspective - and you can have fun and be really creative with it. And that is my jam!! Also the technical info re photography and the practical info re management will make a big difference. All the links we have just received are amazing - I just want to quit my day job!! Your generosity is to be commended! Thank you Sarah”
“I loved everything about this course, the content is amazing everyone in your team is so giving of their time and energy and of course expert knowledge. The things you taught me are mind blowing, so much less stress and work also, less wear and tear on my property. Thank you Sarah and thank you to all your team members.”
“Gorgeous Lady, thank you so much for the masterclass. You broke it into the perfect pieces. I feel like I got my money’s worth in the first two hours. Absolutely magical. I want to do it over again.”
“OMG. This is AMAZING stuff. We're right into the reno now and we're buzzing. I'm so glad I took the class when I did —- as soon as I got home I was like, ‘MUUUUUMMMMMMMMM! You need to do this, too!’”
“Beautiful, Sarah, I cant thank you enough for your fabulous masterclass - it was the bomb! It was extremely informative and you made everything so simple to understand. I’ve already recouped the costs of the workshop through just one of your many amazing tips. Worth every cent!”
“I’ve got so many things going around in my head and heart since the workshop. So, so thankful that I was lucky enough to attend — it was simply superb.”
“What an amazing experience. Sarah’s knowledge and insight has been inspirational, to say the least. Before attending this class, I was getting stuck on the small stuff but, after, it all just feels like a breeze. What did I love about this class? Um...everything. And it is that ‘everything’ that makes a successful AirBnB. Connecting with the experts, individually successful in their fields, and with other like-minded people has given me the courage to do / be better. Thank you to Sarah for giving me this opportunity and believing in me. Thank you to all the teachers.”
“I now start most sentences with, “And then Sarah said...”
“Life changing! I was already excited about this whole AirBnB process but this course has taken it to the next-level. The main thing for me is really looking at it like a business, offering an iconic home and experience that transports guests out of their normal lives. It changes every choice you make when you look at it like that - plus you can have fun and be really creative with it. That’s my jam! Also, the technical info regarding photography and the practical info regarding management will make a big difference. All the links we have received are amazing - I just want to quit my day job! Your generosity is to be commended! Thank you, Sarah.”
“Two days of greatness! This has changed my life forever and I will never forget that.”
“This brilliant course wove its magic on many levels. Firstly, the energy and generosity of sharing from Sarah was breathtaking and refreshing. Sarah is captivating, engaging, knowledgeable, and thought-provoking. Importantly, she exudes a kindness and graciousness in her approach to business and dealing with people. She is pragmatic and practical despite being a free spirit that usually would be hard to bring back to earth. This two-day course followed a wonderfully logical journey covering an incredible amount with plenty of opportunity to ask questions and tease things out. I always thought I was a really good bed-maker, however, I've learned a new way that is not only practical, but also luxuriously comfortable and freer than my tightly tucked sheets usually are. There's a metaphor in there for the whole approach to hosting guests about loosening up, taking a breath, chilling out and allowing yourself to shine through a bit. We learned how to take the best kind of photographs to create a real sense of atmosphere and experience in our spaces. And so the two days unfolded, full of information and guidance on every single aspect of running an accommodation business including the nitty-gritty of marketing. This was an exceptional workshop. I loved every minute of it. I am inspired and excited and motivated to create an experience and somewhere special and memorable for people to stay. I am excited by possibility. Thank you, Sarah!”
“Sarah, you are one in a trillion and like many have said, you have changed how I am in my life in so many ways, far beyond the parameters of your masterclass. When I ponder what it is exactly, I understand it is your authenticity foremost, your vulnerability and resilience, your sense of fun and your capacity to see way, way, way outside the box. Not to mention your warmth, kindness, respectfulness, generosity, openness and unbelievable cleverness! They are big lessons you effortlessly teach. Bravo!”
“The course gave me the focus, energy and direction I needed to overcome self-imposed obstacles in making our cottage an iconic property. There is nothing like the company and instruction of independent and creative women to motivate and inspire! As a bit of a process person, I loved many of the of practical details you generously shared. A path forward filled with exciting promise.”
“This course came at a time when I was feeling lost. I had a successful restaurant business but I was yearning to break out my creative side. Sarah gave me the confidence to back myself first and foremost and then gave me the tools to do it. Thank you, Thank you, Thank you.”
The Hosting Masterclass
[ O N L I N E ]
All of it, our entire self directed school at your fingertips in your home for 15 weeks, anywhere in the world at any time. I’ll give you all of my IP, and I'll teach you how to execute it - from start to finish, no matter what you're offering, what your skill level or your project budget.
$1100 AUD incl. taxes
— Enroll —
Your Hosted Home
[ O N L I N E ]
By popular request. For those of you who have the creative nailed, you can dive into just our hosting and management and marketing chapters. Best suited to confident creatives who just want to learn the game of hosting, how to run them with your eyes closed and the science behind being fully booked.
$650 AUD incl. taxes
— Coming Soon —
Styling & Storytelling
[ O N L I N E ]
And finally, by overwhelming demand we are releasing our creative chapters for all of you, home owners, stylists, shop keepers and design lovers. Learn how to tell your stories though spaces, this is your online styling masterclass. Chapters also include photography, botanicals and social media.
$650 AUD incl. taxes
— Coming Soon —
[ V A R I O U S L O C A T I O N S ]
We hold these 2 day classes at various locations around Australia, and, soon, around the world. They sell out in days of announcement, so pop your details below to be the first to know about upcoming events.
$2500 AUD plus GST if you live in Australia
— Get on the list to be notified —
– If your property is not rented out every night of the year at top dollar, you haven’t learnt the game –
Thats 10’s if not 100’s of thousands of dollars over a lifetime of easy money you’re missing out on. Our students tell us their lives and business dramatically change after just Chapter 1. Get your property, learn the game and then change it. I’ll prove it, download this freebie to start sailing fairer winds with your home right now.
Where to find us.
Notes from our live classes.
Kind words from our face-to-face classes held all around Australia. With seven sell out dates in six months, we had 150 lives changed and it’s anyone’s guess how many projects inspired.
Proudly filmed at, filmed by and brought to life together with ...
Beautiful Montpellier Estate, SA. Directed by Benitha Vlok, Creative by Juanita Køtzé, Cinematography by Ross Hillier and Bertie. Sound by Soundspeed, hair and makeup by Marilyn du Preez, prop styling and flowers by Retha Erichsen. Design by Peter Borg and Honest Folk. Photography by Bernard Brand, Marnie Hawson, Abbie Melle, Lisa Sorgini, Hannah Puechmarin, Evan Bailey and me, Sarah Andrews. Words by me, but made far better by Lindsey Bro and Letterform.