02. Your house story & naming.
When I bought Captains Rest, I slept in a swag on the floor and realized how much worse it was than I thought it was going to be. Depressed and full of anxiety, I realized the only thing I could do was start so, as always, I began with story. I spent that first week literally writing the world I wanted Captains Rest to become and that’s where it all started, realizing we aren’t just renovating properties here, we’re creating worlds. Remember, it’s in the dreaming that magic becomes real.
When I think about house stories, I like to think of it as writing a novel, chapter by chapter and line by line. Yes, you’re creating a brand and a home, but you’re really shaping a world for your guests to step into. That’s what sets certain properties apart from others.
If we look at the why around this, we’ll find lots of research which proves the power of storytelling and its success when it comes to capturing people’s attention. Through story, you can force yourself into their memories, create close, personal bonds, and make a house that feels like a home. Creating a house story is the first step everyone misses and it is undeniably the cornerstone of my (and, if you like) your strategy. It is the key to creating an iconic home.
I also think it’s important to note that not all stories are big, epic tales full of monsters and men. The most powerful ones are honest and true, these are the ones that make a difference.
A small encouragement…
This exercises in this chapter are so crucial to your success. Please take all the time you can and rewrite, rethink, and re-dream as much as you can. I would love for you to explore the case studies and allow yourself to scurry along all the little trails you find. This chapter should be one of the longer ones, especially if you spend the amount of time I think (and hope) you will. Put so much love and creativity into this work, it will pay out ten fold for the more you put in, the greater the rest shall be.